Step 3: Use the techniques in this lesson to interview or survey potential customers.Step 4: Use the findings of your research to inform your thinking around your business opportunity. Use the Customer Interview Results template to capture the results and your thoughts on how to proceed based on the results.STEPS 3-4: Customer Interview Results Results of Market ResearchReflection on Results1 2 3 4 5 6 STEP 2: Customer Interview Questions2/11/23, 6:13 PM12345678910Lesson 6: Providing Value to Customers: Assignment 6: Customer Interview Plan & Lean Canvas UpdatesQuestionWhat factors influence your decision to purchase soap?How important is it to you that my soap is handmade?What qualities do you look for in soap during the winter season?Are you willing to pay a premium price for handmade soap?Do you prefer to buy soap from a local artisan rather than a large corporation?What do you think about the packaging and branding of my soap?Are you willing to pay for my free allergy handmade soaps?Do you think my handmade soaps have any good or bad features?Do you want one free and mysterious handmade soap to give you a gift before youbuy my handmade soaps?Which handmade soap smells the best?1/3 STEP 1: Customer Interview Plan123456My Assumed Value to My CustomersCustomers are interested in using handmade soaps as Identify potential customers: I will approach women inopposed to commercially available ones. my local community who I believe may be interested inmy handmade soaps. I could also reach out to women'sgroups, online forums or social media groups focusedon skincare.Customers have dry skin during winter that needsmoisturizing.Women are the primary target market for my handmadesoaps.Customers are willing to pay a premium price forhandmade soaps.How I Will Use Market Research to Test ThisAssumptionCustomers find my soap packaging and brandingappealing.I am testing to use of customer profiles, such asdemographic information, pain points and challenges,and prior experience with similar products/services.Conduct the interviews: I will approach potentialcustomers and ask if they would be willing to participatein a short interview. I will conduct the interviews inperson or through a virtual platform, depending on thecustomer's preference.I must use the data collection for finding the datacollection methods, tools to be used, and participants.Customers would prefer to buy from a local artisan Take action: Based on the results of the interviews, I willrather than a large corporation.make any necessary changes to my product ormarketing strategy. If my assumptions hold the truth, Iwill continue to focus on these selling points in mymarketing efforts. If my assumptions do not show thetruth, I will need to re-evaluate my assumptions andmake changes to my product or marketing strategyaccordingly.I wait for the feedback from my customers to show howgood or bad ratings are on the benefits of my products.

Question

Step 3: Use the techniques in this lesson to interview or survey potential customers.Step 4: Use the findings of your research to inform your thinking around your business opportunity. Use the Customer Interview Results template to capture the results and your thoughts on how to proceed based on the results.STEPS 3-4: Customer Interview Results Results of Market ResearchReflection on Results1  2  3  4  5  6 STEP 2: Customer Interview Questions2/11/23, 6:13 PM12345678910Lesson 6: Providing Value to Customers: Assignment 6: Customer Interview Plan & Lean Canvas UpdatesQuestionWhat factors influence your decision to purchase soap?How important is it to you that my soap is handmade?What qualities do you look for in soap during the winter season?Are you willing to pay a premium price for handmade soap?Do you prefer to buy soap from a local artisan rather than a large corporation?What do you think about the packaging and branding of my soap?Are you willing to pay for my free allergy handmade soaps?Do you think my handmade soaps have any good or bad features?Do you want one free and mysterious handmade soap to give you a gift before youbuy my handmade soaps?Which handmade soap smells the best?1/3 STEP 1: Customer Interview Plan123456My Assumed Value to My CustomersCustomers are interested in using handmade soaps as Identify potential customers: I will approach women inopposed to commercially available ones. my local community who I believe may be interested inmy handmade soaps. I could also reach out to women'sgroups, online forums or social media groups focusedon skincare.Customers have dry skin during winter that needsmoisturizing.Women are the primary target market for my handmadesoaps.Customers are willing to pay a premium price forhandmade soaps.How I Will Use Market Research to Test ThisAssumptionCustomers find my soap packaging and brandingappealing.I am testing to use of customer profiles, such asdemographic information, pain points and challenges,and prior experience with similar products/services.Conduct the interviews: I will approach potentialcustomers and ask if they would be willing to participatein a short interview. I will conduct the interviews inperson or through a virtual platform, depending on thecustomer's preference.I must use the data collection for finding the datacollection methods, tools to be used, and participants.Customers would prefer to buy from a local artisan Take action: Based on the results of the interviews, I willrather than a large corporation.make any necessary changes to my product ormarketing strategy. If my assumptions hold the truth, Iwill continue to focus on these selling points in mymarketing efforts. If my assumptions do not show thetruth, I will need to re-evaluate my assumptions andmake changes to my product or marketing strategyaccordingly.I wait for the feedback from my customers to show howgood or bad ratings are on the benefits of my products.

Accepted Answer

Market research refers to a set of activities that a marketer undertakes to understand the current…

Results of Market Research Reflection on Results 1 2 3 4 5 6