Trademark is the face of a brand or company. Trademarks are used in trade to identify the source of products/services and distinguish it from competitors in the marketplace. Which of these statements is TRUE about trademark? Select one: a.The trademark invention must be capable of being made or used in some kind of industry.  b.An open document or instrument issued by a government granting exclusive rights to a person, predating the modern trademark system c.A registered trademark gives the owner the legal rights to license or sell the trademark d.A type of intellectual property that gives its owner the legal right to exclude others from making, using, or selling an invention for a limited period of years, in exchange for publishing an enabling public disclosure of the invention.

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Individual Branding

Individual branding is a marketing strategy companies can use to associate each individual product with its own brand. This strategy helps in protecting a company’s other products if one of them fails or does not gain a great significance in the market.