Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question
Deliberate deception in marketing
a leads people to buy products and services for which they have no use
b.proves advertising to be a strong force
c.is widespread
d.is prevented by legislation on many, but not all, countries
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