Practical Management Science
6th Edition
ISBN: 9781337406659
Author: WINSTON, Wayne L.
Publisher: Cengage,
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In the above case, the seller points to the fine print on the product, which states that the product can only be used in temperatures above 40 degrees Fahrenheit. Your employees were using it in temperatures of 35 degrees. Do you have a claim?
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- The nature of product warranties has changed as the federal court system reassesses the meaning of warranties. How does the regulatory trend toward warranties affect product development?arrow_forwardSolar Living discovers that Sunny Solar is planning to use the slogan “The Sun Is Always Shining on Solar Energy” in its marketing materials. Solar Living quickly files a trademark application for that phrase to prevent Sunny Solar from using it, although Solar Living has no plans to use the slogan. Will Solar Living’s application be granted? No, because Sunny Solar can prove that it thought up the slogan before Solar Living did. Yes, because Solar Living was the first to file for the trademark, and the U.S. operates on a first-to-file system. Yes, because “The Sun Is Always Shining on Solar Energy” is a phrase that can acquire a secondary meaning. No, because for a trademark to be granted an applicant must actually use, or intend to use, the mark in commerce.arrow_forwardWhat is the definition of a brand name? A) A brand is an identifying mark for products or services. B) a description of a product used to identify it to customs officials C) a package of legal rights protecting a company's interest in a product’s name or logo D)the official legal designation of a product's manufacturer or producerarrow_forward
- The group product manager for ointments at American Therapeutic Corporation was reviewing price and promotion alternatives for two products: Rash-Away and Red-Away. Both products were designed to reduce skin irritation, but Red-Away was primarily a cosmetic treatment whereas Rash-Away also included a compound that eliminated the rash. The price and promotion alternatives recommended for the two products by their respective brand managers included the possibility of using additional promotion or a price reduction to stimulate sales volume. A volume, price, and cost summary for the two products follows: Rash-Away Red-Away Unit price $2.00 $1.00 Unit variable costs 1.40 0.25 Unit contribution $0.60 $0.75 Unit volume 1,000,000 units 1,500,000 units Both brand managers included a recommendation to either reduce price by 10 percent or invest an incremental $150,000 in advertising. a. What absolute increase in unit sales and dollar sales will be necessary to recoup the incremental…arrow_forwardAdvertisement in television (TV) is usually to inform and persuade viewers to buy your products and services. This means that the person appearing in the advertisement must have some credibility. Credibility comes from a person that one can trust or who has the credibility to endorse the product. In Australia it is usually well known Australian personalities who appear in the TV advertisement or likewise Vietnamese in Vietnam. However in Japan, there seems to a huge number of foreigners appearing in Japanese TV commercial advertisement (examples are Arnold Schwarzenegger who appeared in TV ads endorsing a Japanese tonic drink called Arinamin, Bruce Willis appearing in Subaru and Maki jewellery, Brad Pitt in Edwin jeans, Charlize Theron in Honda TV ad , Catherine Zeta Jones for Lux or Pierce Brosnan for Visa card or David and Victoria Beckham for a Japanese cosmetic product called TBC and David Beckham appearing in Meij’s chocolate called “Fran”). Question: What seems to the main…arrow_forward112) What is a trademark? a) A recipe. b) A word, name, symbol, or device that is used in trade with goods to include the source of the goods and to distinguish from the goods of the others c) A firm of protection provided to the authors of original works of authorship d) Something that excludes others from importing the innovation into the United Statesarrow_forward
- How does a breach of warranty works?arrow_forwardUnder the sales of Good Act there are several implied rights of the Buyer. Discuss 4 implied rights with supporting case laws on each of those implied rights of a customerarrow_forwardIn the U.S., what law protects firms whose brand names have been unfairly tarnished in comparative ads?arrow_forward
- Reaching a larger market is not a factor in licensing IPR. True Falsearrow_forwardWhat may a practitioner offer after receiving a pre-allegation letter in order to prevent disciplinary proceedingsarrow_forwardLaws restrict the amount of money sellers can spend to promote the product to eliminate unfair competition True Falsearrow_forward
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