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Ethics You learned in this chapter that it's hard to legally protect brand names across product categories-Quak- er and Apple, for example, and also Delta-which is an airline and a faucet. But what about the ethics of borrowing a name and applying it to some unrelated products? Think of some new business you might like to start up. Now consider some possible names for the business that are already in use as brands in other, un- related categories. Do you think it would be ethical to borrow one of those names? Why or why not?

Ethics You learned in this chapter that it's hard to legally protect brand names across product categories-Quak- er and Apple, for example, and also Delta-which is an airline and a faucet. But what about the ethics of borrowing a name and applying it to some unrelated products? Think of some new business you might like to start up. Now consider some possible names for the business that are already in use as brands in other, un- related categories. Do you think it would be ethical to borrow one of those names? Why or why not?

Practical Management Science
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Ethics You learned in this chapter that it's hard to legally protect brand names across product categories-Quak- er and Apple, for example, and also Delta-which is an airline and a faucet. But what about the ethics of borrowing a name and applying it to some unrelated products? Think of some new business you might like to start up. Now consider some possible names for the business that are already in use as brands in other, un- related categories. Do you think it would be ethical to borrow one of those names? Why or why not?
Transcribed Image Text:Ethics You learned in this chapter that it's hard to legally protect brand names across product categories-Quak- er and Apple, for example, and also Delta-which is an airline and a faucet. But what about the ethics of borrowing a name and applying it to some unrelated products? Think of some new business you might like to start up. Now consider some possible names for the business that are already in use as brands in other, un- related categories. Do you think it would be ethical to borrow one of those names? Why or why not?
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