Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Advertisement in television (TV) is usually to inform and persuade viewers to buy your products and services. This means that the person appearing in the advertisement must have some credibility. Credibility comes from a person that one can trust or who has the credibility to endorse the product. In Australia it is usually well known Australian personalities who appear in the TV advertisement or likewise Vietnamese in Vietnam.
However in Japan, there seems to a huge number of foreigners appearing in Japanese TV commercial advertisement (examples are Arnold Schwarzenegger who appeared in TV ads endorsing a Japanese tonic drink called Arinamin, Bruce Willis appearing in Subaru and Maki jewellery, Brad Pitt in Edwin jeans, Charlize Theron in Honda TV ad , Catherine Zeta Jones for Lux or Pierce Brosnan for Visa card or David and Victoria Beckham for a Japanese cosmetic product called TBC and David Beckham appearing in Meij’s chocolate called “Fran”).
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“The Western star that appears in Japanese TV ad uses his or her own face to make large sum of money in a short time by advertising/endorsing products there that they will probably never use.” Discuss this statement in terms of its validity?
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