Toyota writes about its target market and demographics in the ____ section of its marketing plan. a. implementation b. strategy c. executive summary d. situation analysis

3 Which of the following is not a Leading Indicator? a.Mid-year annual review performance ratings b.Creating a development plan c.Sending staff to a skills training program d.Net Profit after Taxes

Market segmentationa.) Involves looking at the entire marketplace as oneb.) Involves dividing the marketplace into smaller interest groupsc.) Usually decreases total salesd.) Is no longer used by successful marketing strategies

Internet AMERICAN AIR LINES1. Does the company use the Internet for internal use as an interactive part of operations? What functions are used in this manner?2. In what way could operational costs decrease if the company’s customers interacted with it through the Internet?Marketing1. What types of advertising and promotion are used?2. Does the company have a website? Who owns the site and how is it hosted?3. Does the company use e-mail for marketing notifications to customers?4. What are the proportions of sales by distribution channel?5. How many customers can the company potentially market its products to? What would be the volume by customer?6. What is the company’s market share? What is the trend?7. Are there new markets in which the products can be sold?Sales1. What is the sales strategy (e.g., add customers, increase support, increase penetration into existing customer base, pricing, etc.)?2. What is the structure of the sales organization? Are…