Marketing Strategy  5. Define factors that determine your marketing strategy (at least 3). 6. Develop a marketing plan for your business venture. Your Marketing plan should identify the market segment and all the components of marketing mix (Four Ps). 7. Develop marketing material (slide presentation, website, pamphlet, brochures or using own creativity) to promote your business venture.

Define the characteristics of marketing orientation from a consumer perspective.  (does not have to be an essay just a couple of sentences)

1. Answer the following.   Provide the monthly sales plan of shopee (please use gantt chart or a suitable graphical representation for data visualization)   Use this in creating the sales plan:   January: New Year promotions, kick-off sales meetings. February: Valentine's Day promotions, lead nurturing activities. March: End of Q1 push, performance review, and strategy adjustment. April: Spring sales campaign, customer feedback collection. May: Mid-year training, product refresh. June: Mid-year performance review, prepare for summer promotions. July: Summer sales push, lead generation activities. August: Back-to-school promotions, focus on upselling. September: End of Q3 push, prepare for Q4 strategy. October: Fall sales campaign, early holiday promotions. November: Black Friday and Cyber Monday sales. December: Holiday sales, year-end clearance, customer appreciation events.

Lancer Motors is planning to start email marketing. As a car dealership, they utilize a sales process and pipeline to generate and close leads. Please prepare a strategy using details outlining what steps Lancer Motors should take for a successful email marketing campaign. Please include details on email list capture, who you are targeting, campaign email content, objectives, measuring success and overall implementation steps/advice