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Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question
9.In the context of the web, what is a cookie? Whatis the benefit of cookies for online shoppers?
Expert Solution
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HTTP cookies form an important aspect of modern development and the internet and are a necessary part of web browsing and can help web developers and e-commerce marketers provide convenient and personal website visits.
Because of the value provided by cookies, e-commerce companies can extract a lot of value from them, as it can help them plan their marketing strategy and planning. It forms an important foundation for digital marketing initiatives and campaigns that marketers undertake.
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Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
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