18. Secondary data for marketing research can also be described as: O a. Data collected from respondents Ob. Data collected from a survey Oc Data previously compiled for some purposes other than the current study O d. Unrefined data 25. Which of the following statements about a customer and consumer is correct? O a. Both can never be same person O b. One purchases a product, while the other consumes it Oc Both are the only requirements for a marketing exchange to occur Od. One selects a product, while the other purchases it & A company's marketing mix consists of the following elements: Oa. Product, promotion, place and price Ob Price, product, promotion and people Oc Promation, price, production and people Od. Product, price, pracess and people 22 When backed by buying power, consumer wants become O a. Products Ob Demands Oc Purchase Od. Needs
18. Secondary data for marketing research can also be described as: O a. Data collected from respondents Ob. Data collected from a survey Oc Data previously compiled for some purposes other than the current study O d. Unrefined data 25. Which of the following statements about a customer and consumer is correct? O a. Both can never be same person O b. One purchases a product, while the other consumes it Oc Both are the only requirements for a marketing exchange to occur Od. One selects a product, while the other purchases it & A company's marketing mix consists of the following elements: Oa. Product, promotion, place and price Ob Price, product, promotion and people Oc Promation, price, production and people Od. Product, price, pracess and people 22 When backed by buying power, consumer wants become O a. Products Ob Demands Oc Purchase Od. Needs
Chapter19: Pricing Concepts
Section: Chapter Questions
Problem 11DRQ
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Transcribed Image Text:18. Secondary data for marketing research can also be described as:
O a. Data collected from respondents
Ob. Data collected from a survey
Oc Data previously compiled for some purposes other than the current study
O d. Unrefined data
25. Which of the following statements about a customer and consumer is correct?
O a. Both can never be same person
O b. One purchases a product, while the other consumes it
Oc Both are the only requirements for a marketing exchange to occur
Od. One selects a product, while the other purchases it
Transcribed Image Text:& A company's marketing mix consists of the following elements:
Oa. Product, promotion, place and price
Ob Price, product, promotion and people
Oc Promation, price, production and people
Od. Product, price, pracess and people
22 When backed by buying power, consumer wants become
O a. Products
Ob Demands
Oc Purchase
Od. Needs
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