for Telegram company, : -Make a gap analysis of the capabilities and resources required for success in the selected industry, and the company’s existing capabilities. -Propose a strategic direction for the company

Fundamental marketing communication decisions include ____________. Select one: a. positioning, targeting, setting objectives and budgeting b. positioning, mixing elements, budgeting and setting objectives c. none of the answers supplied for this question are correct d. targeting, budgeting, evaluating and planning e. positioning, evaluating, planning and forecasting Clear my choice

Which of the sales promotion tools described in the chapter would be best for stimulating sales of the following products or services? (a) A dry cleaner wanting to emphasize low prices on washed and pressed dress shirts, (b) Gummy Bears new black cherry flavour, (c) Procter & Gamble s efforts to bundle laundry detergent and fabric softener together in a combined marketing effort, and (d) A company that wants its customers to aid in developing a new jingle.

Assigning a weight to each measure of competitive strength assessment is generally analytically superior because weighting each company's overall competitive strength by its percentage share of total industry profits produces a more accurate measure of its true competitive strength. ○ it singles out which competitor has the most competitively potent core competencies. ○ All of the various measures of competitive strength are not equally important. an unweighted ranking does not discriminate between companies with high and low market shares. O a weighted ranking identifies which competitive advantages are most powerful.

3 Which of the following is not a Leading Indicator? a.Mid-year annual review performance ratings b.Creating a development plan c.Sending staff to a skills training program d.Net Profit after Taxes

What is the best strategy for crossing the “chasm”?   a. Focus resources on multiple market segments simultaneously in order to improve statistical chances of finding a purchase for the product.   b. Avoid implementing marketing strategies beyond what it takes to win the innovators, and then let word of mouth carry the product further.   c. Focus limited resources on winning over a single, primary market, and then move on to capture larger markets.   d. Seek to make the product or service on offer as similar as possible to current market-leading products.

Although marketing research does not make decisions, an organization should conduct marketing research to: A. reduce the risks associated with managing marketing strategies. B. forecast with certainty what will happen in the future. C. directly translate into solutions for potential marketing problems. D. make marketing strategies error-free.

25. Stage of the digital marketing plan whose structured process seeks to align digital strategies with planning and objectives, in order to define actions to reach the market and achieve positioning: Select one: a.control, measurement and evaluation b.objectives and strategies c.analysis of the situation d.action plan and tactics

There are five criteria for effective segmentation. Which of the following are these five criteria?   A.Specific, Measurable, Accessible, Differentiable, Timely   B.Substantial, Measurable, Accurate, Relevant, Actionable   C.Specific, Measurable, Accurate, Relevant, Timely   D.Substantial, Measurable, Accessible, Differentiable, Actionable

Need the correct answer to this practice question I found online please The is/are what businesses consider when judging the success of an advertising campaign. largest goal Income statement primary objective O top five priorities