A. Choose one of the 4 options(political & legal, economic, technological, or social/cultural) and answer the following questions: B. Trend: Source:   Product Ideas related to this trend: C. Best Idea: D. Product Market/Industry Definition of Best New Product Idea.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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A. Choose one of the 4 options(political & legal,
economic, technological, or social/cultural) and
answer the following questions:

B. Trend:

Source:

 

Product Ideas related to this trend:

C. Best Idea:


D. Product Market/Industry Definition of Best New
Product Idea.


E. Product Market/Industry Trend. For the Best New Product Idea.
• Trend:
• Source:


F. Target Market. (Describe either the B2C or B2B target that is most important per the instructions.)


G. Competitive Rivals. List 3 key competitive rivals.


H. Competitive Advantage.

Expert Solution
Step 1 Introduction

Since you have posted a question with multiple sub parts, we will solve the first three sub-parts for you, as per our Authoring guidelines. Please post the remaining questions separately to be solved. 

 

Business environment is all the factors which revolve around a business and directly or indirectly impacts the functioning is collectively known as business environment. To be specific, business environment has the micro and macro factors (internal and external) which affects the operations and functioning. 

Macro factors are the factors which are outside the purview of the organization, such a, economic, technological, legal, social, cultural, political. These factors can't be controlled, they can only be predicted and analyzed and decisions to mitigate any loss or grab opportunity will be based on that. 

 

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Where are the answers for E, F, G, H? And where's the Source for B?

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