Topic: Determing the effect of influencer marketing on E-commerce growth in small businesses. identify and communicate abstract keywords in your study. Develop specific meaning of each concept in your own words based on authoritative sources, so that the reader understands what you mean by these terms. Conceptualisation involves specifying the higher-level constructs (often identified from your title) and their related concepts. The concepts must be relevant to your research problem.

Topic: Determing the effect of influencer marketing on E-commerce growth in small businesses. identify and communicate abstract keywords in your study. Develop specific meaning of each concept in your own words based on authoritative sources, so that the reader understands what you mean by these terms. Conceptualisation involves specifying the higher-level constructs (often identified from your title) and their related concepts. The concepts must be relevant to your research problem.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter10: Digital Marketing And Social Networking

Section: Chapter Questions

Problem 1DYMP

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