Marketing research serves four functions within an organisation. Assume that you are a junior researcher at Cameron Research tasked with writing an article directed at the SMEs market. Identify and explain the 4 main functions of marketing research as it pretains to SMEs and cybersecuirity. Refer to information in the case to contextualise your answer. The objective if the article is to convince SMEs to make use of Cameron Research services Small businesses close their eyes to cybersecurityBy Sam Street (6 June 2022)Cameron Research, a marketing research company in Victoria, has recently highlighted a real concern in the way that smallbusinesses are "oblivious" to cybersecurity. Over the past two years, COVID has helped, if not pushed, small businesseswell out of their technological comfort zone, and they have, for the most part, embraced it. "The SME markets have probablyimplemented five to seven years of tech change-innovation in two," said Cameron. Even the luddites of the group haveseen the progress that technology can bring to their organisation and have steadily moved forward with it.Cybersecurity, however, is something that SMEs have left for the bigger fish to take ownership of. Cameron explains, "Therehas been a stunning lack of development in their thinking and approach to cybersecurity. One may have expected quite theopposite that is, with a greater awareness and usage of tech - not to mention the cybersecurity issues that accompany adistributed workforce - it would seem common sense that business owners would become more alert to cyber issues. Theyhaven't."There are probably a few reasons for this. Some are relying on 'built-in security' and keeping their heads in the sandregarding anything more that might be required to keep their business safe. Many are unclear on who is responsible if thereis a breach of security on one of their systems like 'the cloud' or their banking app. They think that it is their supplier that isat risk. Some know that they need to do something but either don't know where to start, or just don't make it a priority.They're crossing their fingers and hoping for the best while they put other things first that appear to be more urgent.Cameron Research notes that there are a small group of SMEs who have always been ahead of the game with technologyand those businesses are different. Technology is part of their thinking and cybersecurity is part of that, but thesebusinesses are far from the norm.In contrast to small business, medium businesses (say, 10m+) see cybersecurity as their responsibility. The difference insize seems to translate to feeling a lot more vulnerable and a lot more accountable. They feel like they can't afford todownplay the potential devastation of cyber threats to an organisation and either school up on or outsource cyberprotection.Unfortunately, cyberattackers appear indifferent to the size f the business they target. For a small business, one smallbreach could prove fatal. Hopefully we will see more small business making time for this important part of their business'future with an opportunity for trainers and brokers to approach them with information and guidance on cyber awareness andthe best way forward for their security.Source: Edited from http://www.paintandpanel.com.au/news/news/small-business-close-their-eyes-to-cyber-security

Question

Marketing research serves four functions within an organisation. Assume that you are a junior researcher at Cameron Research tasked with writing an article directed at the SMEs market. Identify and explain the 4 main functions of marketing research as it pretains to SMEs and cybersecuirity. Refer to information in the case to contextualise your answer. The objective if the article is to convince SMEs to make use of Cameron Research services Small businesses close their eyes to cybersecurityBy Sam Street (6 June 2022)Cameron Research, a marketing research company in Victoria, has recently highlighted a real concern in the way that smallbusinesses are &#34;oblivious&#34; to cybersecurity. Over the past two years, COVID has helped, if not pushed, small businesseswell out of their technological comfort zone, and they have, for the most part, embraced it. &#34;The SME markets have probablyimplemented five to seven years of tech change-innovation in two,&#34; said Cameron. Even the luddites of the group haveseen the progress that technology can bring to their organisation and have steadily moved forward with it.Cybersecurity, however, is something that SMEs have left for the bigger fish to take ownership of. Cameron explains, &#34;Therehas been a stunning lack of development in their thinking and approach to cybersecurity. One may have expected quite theopposite that is, with a greater awareness and usage of tech - not to mention the cybersecurity issues that accompany adistributed workforce - it would seem common sense that business owners would become more alert to cyber issues. Theyhaven't.&#34;There are probably a few reasons for this. Some are relying on 'built-in security' and keeping their heads in the sandregarding anything more that might be required to keep their business safe. Many are unclear on who is responsible if thereis a breach of security on one of their systems like 'the cloud' or their banking app. They think that it is their supplier that isat risk. Some know that they need to do something but either don't know where to start, or just don't make it a priority.They're crossing their fingers and hoping for the best while they put other things first that appear to be more urgent.Cameron Research notes that there are a small group of SMEs who have always been ahead of the game with technologyand those businesses are different. Technology is part of their thinking and cybersecurity is part of that, but thesebusinesses are far from the norm.In contrast to small business, medium businesses (say, 10m+) see cybersecurity as their responsibility. The difference insize seems to translate to feeling a lot more vulnerable and a lot more accountable. They feel like they can't afford todownplay the potential devastation of cyber threats to an organisation and either school up on or outsource cyberprotection.Unfortunately, cyberattackers appear indifferent to the size f the business they target. For a small business, one smallbreach could prove fatal. Hopefully we will see more small business making time for this important part of their business'future with an opportunity for trainers and brokers to approach them with information and guidance on cyber awareness andthe best way forward for their security.Source: Edited from http://www.paintandpanel.com.au/news/news/small-business-close-their-eyes-to-cyber-security

Accepted Answer

Marketing Research substantiates the success of the product by understanding the needs and demands…