Topic: Determing the effect of influencer marketing on E-commerce growth in small businesses. Identify a suitable theory that is related to your research topic. Ensure that it is a significant and well-established theory in the field. Fully describe the theory in your own words, based on multiple, credible sources. Then provide a justification for the relevance of the theory to your proposed study. The theory must be clearly and consistently related to the research problem in a coherent discussion. Both the explanation of theory and the justification and application of the theory must be clear and well argued. please may you include the site you have used as i need to reference this information

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Interactive marketing

Interactive marketing is a two-way interaction between company and consumer. This type of marketing allows consumers to take an active role in the marketing process, providing feedback and input which can help shape the final product or service. In addition, interactive marketing can help build strong relationships between companies and consumers.