A “V” effect of advertising refers to the positive effect of decrease in advertising spending on sales. How can you explain why there is a V effect?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter17: Advertising And Public Relations
Section: Chapter Questions
Problem 5DRQ
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  1. A “V” effect of advertising refers to the positive effect of decrease in advertising spending on sales. How can you explain why there is a V effect? 

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