Think of the company and the industry you currently work for. (If you aren’t currently working, consider your previous employer.) Discuss how your company and your industry have been impacted by computer technology. Some examples include how sales transactions are processed, how products are manufactured, how products and services are marketed, etc. Discuss how computer technology has changed over the past ten years for your company and your industry. What predictions do you have for the next 10 years in terms of the impact of technology on business? Present one or more new trends that are developing toady and how it will impact your business in the future.
Think of the company and the industry you currently work for. (If you aren’t currently working, consider your previous employer.) Discuss how your company and your industry have been impacted by computer technology. Some examples include how sales transactions are processed, how products are manufactured, how products and services are marketed, etc. Discuss how computer technology has changed over the past ten years for your company and your industry. What predictions do you have for the next 10 years in terms of the impact of technology on business? Present one or more new trends that are developing toady and how it will impact your business in the future.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Think of the company and the industry you currently work for. (If you aren’t currently working, consider your previous employer.) Discuss how your company and your industry have been impacted by computer technology. Some examples include how sales transactions are processed, how products are manufactured, how products and
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