Carefully define the demographics of the target market(s) by age, income, education, and lifestyle – Identify and discuss the demographics that should beincluded in the social media campaign for the iShirt.

Give atleast 3 examples with explanations of each of commercial or printed advertsiment focusing on these market segments: 1. lifestyle profile 2. product-specific profile 3. General life style segmentation 4. Product-specific segmentation

Define behavioral targeting and explain how it works at individual websites and on advertising networks

What is the VALS network, and how is it used in segmentation marketing?

The Heinz ketchup advertisement by Ed Sheeran is intended for which audience and what demographics do they seem to be targeting , how do you know this (Be specific)?

What challenges do marketers face as they haveto create campaigns that span mobile, Internet, andtraditional media?

The following attributes describe which type of segmentation: personality, values, and lifestyle?Choose one answer.a. Demographic b. Volume c. Psychographic d. Volume

Describe the importance of long-tail keywords in digital marketing and how they can be utilized to target specific niche audiences effectively.

Write five types of awareness followed by the target group, educational content, start date/end date, goal, for each type of awareness.

The largest segment of the U.S. population, the "baby boomers," are moving into older adulthood. The advertising and marketing industries study this age cohort, and it has been increasing in visibility in primetime television, print ads, and in digital advertising, pop-ups, and internet solicitation. Find at least 4 images or video clips of advertising or other popular media that is targeting the older adulthood age group. Use a caption for each piece of media to explain the advertisements and how it relates to the cognitive and physical development or decline of the older adulthood age group.