Explain the concept of keyword research and its role in creating an effective digital marketing strategy..

Why social media monitoring is applied in marketing research? Discuss the risk of not applying social media monitoring in marketing research?

Explain the role of keyword research in search engine optimization (SEO) and content marketing.

Define what keywords are in the context of search engines and digital marketing.

In a big data world, how is valuable data identified? What examples of how to find valuable data to help with a Digital Marketing strategy?

Carmex first efforts in marketing research objective

Explain the significance of Social Media Marketing Analytics?  In addition, discuss the 4 reasons mentioned below as to why Social Media Marketing analystivs tend to add value to an organizations bottom line. 1. Situation analysis (internal, competitor, consumers, environment) 2. Segmentation (targeting, positioning) 3. Marketing Mix 4. Acquisition and retention

analyze and evaluate the effectiveness of digital marketing in reaching and engaging target audiences looking at social media, influencer marketing, and email marketing.