What are the characteristic of prospectors? a) Broad domain and in a continuous state of development b) Invest heavily in environmental scanning and monitoring c) Continuously searching for new market d) A and B e) A and B and C

What are the characteristic of prospectors? a) Broad domain and in a continuous state of development b) Invest heavily in environmental scanning and monitoring c) Continuously searching for new market d) A and B e) A and B and C

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

110) What are the characteristic of prospectors?

a) Broad domain and in a continuous state of development

b) Invest heavily in environmental scanning and monitoring

c) Continuously searching for new market

d) A and B

e) A and B and C

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