Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question
110) What are the characteristic of prospectors?
a) Broad domain and in a continuous state of development
b) Invest heavily in environmental scanning and monitoring
c) Continuously searching for new market
d) A and B
e) A and B and C
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