Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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The Big Data phenomenon has revolutionized marketing (e.g., through social media) but also the world in general. Discuss how you experience the big data phenomenon in your daily lives. What are the potential risks of producing and having so much data available?
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