The Big Data phenomenon has revolutionized marketing (e.g., through social media) but also the world in general. Discuss how you experience the big data phenomenon in your daily lives. What are the potential risks of producing and having so much data available

The Big Data phenomenon has revolutionized marketing (e.g., through social media) but also the world in general. Discuss how you experience the big data phenomenon in your daily lives. What are the potential risks of producing and having so much data available

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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