There are two main marketing philosophies; Sales Concept and Marketing Concept. Which philosophy is more needed to adopt in this contemporary scenario of marketing world? Support your point of view with ongoing examples

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter1: Marketing: The Art And Science Of Satisfying Customers
Section1.7: Analyzing Marketing Strategy
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There are two main marketing philosophies; Sales Concept and Marketing Concept. Which philosophy is more needed to adopt in this contemporary scenario of marketing world? Support your point of view with ongoing examples.       

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