Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Building trust in with emerging market consumers using the consumer mind space model. |
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Explain how you will build trust in your brand (pop tarts) with consumers in the emerging city by using the consumer mind space model as your guideline. In your explanation: • Discuss the importance of each of these concepts in terms of entering the brand into an emerging city
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