Choose the target market Activity: Which are potential specific positive (+) and negative (-) reasons that could make the need you are addressing commercially viable or not? • Report creating a summary figure of your analysis

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Step 3 - Choose the target market Activity: Which are potential specific positive (+) and negative (-) reasons that could make the need you are addressing commercially viable or not? • Report creating a summary figure of your analysis
1:14 9
Today
Edit
12:43 AM
Customers
(stakeholders
making the
purchasing
decision)
Investors
(providers
of capital)
+
Invovators
(providers of
labor and
intellectual
+
+
capital)
Commercial
viability
+
Transcribed Image Text:1:14 9 Today Edit 12:43 AM Customers (stakeholders making the purchasing decision) Investors (providers of capital) + Invovators (providers of labor and intellectual + + capital) Commercial viability +
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