How do strategic marketing and tactical marketing complement each other in achieving company goals and objectives? 2. How are strategic marketing and tactical marketing different in terms of achievement of objectives?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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1. How do strategic marketing and tactical marketing complement each other in achieving company goals and objectives? 2. How are strategic marketing and tactical marketing different in terms of achievement of objectives?
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