True or False? The core product is a form of product that consisits of activities, benefits or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything. Examples are banking, hotels, airlines, retail, tax preparations and home repairs. Demographics are the statistics of human populations Generation X comprises the most commercially influential demographic group in history.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter15: Retailing, Direct Marketing, And Wholesaling
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True or False?

The core product is a form of product that consisits of activities, benefits or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything. Examples are banking, hotels, airlines, retail, tax preparations and home repairs.

Demographics are the statistics of human populations

Generation X comprises the most commercially influential demographic group in history.

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