Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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In a less-developed country, mass-merchandising may not work because

In a less-developed country, mass-merchandising may not work because
Multiple Choice
O it may not be legal there.
O the consumers may prefer more personalized selling.
O the market may not be big enough.
the tariffs may be too costly.
O transportation would be too difficult.
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Transcribed Image Text:In a less-developed country, mass-merchandising may not work because Multiple Choice O it may not be legal there. O the consumers may prefer more personalized selling. O the market may not be big enough. the tariffs may be too costly. O transportation would be too difficult.
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