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In a less-developed country, mass-merchandising may not work because Multiple Choice O it may not be legal there. O the consumers may prefer more personalized selling. O the market may not be big enough. the tariffs may be too costly. O transportation would be too difficult.

In a less-developed country, mass-merchandising may not work because Multiple Choice O it may not be legal there. O the consumers may prefer more personalized selling. O the market may not be big enough. the tariffs may be too costly. O transportation would be too difficult.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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In a less-developed country, mass-merchandising may not work because

In a less-developed country, mass-merchandising may not work because Multiple Choice O it may not be legal there. O the consumers may prefer more personalized selling. O the market may not be big enough. the tariffs may be too costly. O transportation would be too difficult.
Transcribed Image Text:In a less-developed country, mass-merchandising may not work because Multiple Choice O it may not be legal there. O the consumers may prefer more personalized selling. O the market may not be big enough. the tariffs may be too costly. O transportation would be too difficult.
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