Business buying occurs worldwide, so marketers need to be aware of cultural factors influencing business customers. In a small group, select a country and develop a multimedia presentation on proper business etiquette and manners, including appropriate appearance, behavior, and communication. Include a map showing the location of the country as well as a description of the country in terms of its demographics, culture, and economic history.

Identify one company that has a strong culture.  How can you support your opinion?

Your lecturer has assigned you to present in class on the impact of culture towards global marketing. Prepare a short presentation script regarding how culture of a certain country has effects on the communication or promotion of the products/services, distribution of the products/services, and the products/services themselves Your lecturer has assigned you to present in class on the impact of culture towards global marketing. Prepare a short presentation script regarding how culture of a certain country has effects on the communication or promotion of the products/services, distribution of the products/services, and the products/services themselves

Think about the following products: packaged flour, swimsuits, textbooks, and automobiles. Describe how a firm would need to adapt the marketing for each of these products to suit conditions in China, Germany, and Saudi Arabia. In particular, think about the nature of the product, its pricing and distribution, and the marketing communications associated with it. China is an emerging market with low per-capita income, Saudi Arabia is an emerging market with a conservative culture rooted in Islam, and Germany is an advanced economy with a liberal culture.