Are buyers of Cuties just “paying more for the name,” or is it due to the economic benefits associated with the name? What, if any, economic benefits accrue to buyers of Cuties?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter1: An Overview Of Strategic Marketing
Section: Chapter Questions
Problem 3DYMP
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Are buyers of Cuties just “paying more for the name,”
or is it due to the economic benefits associated with
the name? What, if any, economic benefits accrue to
buyers of Cuties?

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ISBN:
9780357033791
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Pride, William M
Publisher:
South Western Educational Publishing