Are buyers of Cuties just “paying more for the name,” or is it due to the economic benefits associated with the name? What, if any, economic benefits accrue to buyers of Cuties?
Are buyers of Cuties just “paying more for the name,” or is it due to the economic benefits associated with the name? What, if any, economic benefits accrue to buyers of Cuties?
Chapter1: An Overview Of Strategic Marketing
Section: Chapter Questions
Problem 3DYMP
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Customary Pricing
There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows:
Multiple Unit Pricing
“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”
Question
Are buyers of Cuties just “paying more for the name,”
or is it due to the economic benefits associated with
the name? What, if any, economic benefits accrue to
buyers of Cuties?
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