Consider the following statement: “Everyone drinks water. It is just one big homogeneous segment of thirsty people. No segmentation required.” Is this a reasonable statement? Why or why not? Develop and post your initial response to the statement presented. Remember to consider multiple perspectives on the statement (all sides of the argument) as you develop your initial post. Read and synthesize the initial posts from your colleagues. Engage in a substantive discussion with your colleagues on each of the statements posted and the issues/questions raised throughout the discussion period.
Consider the following statement: “Everyone drinks water. It is just one big homogeneous segment of thirsty people. No segmentation required.” Is this a reasonable statement? Why or why not? Develop and post your initial response to the statement presented. Remember to consider multiple perspectives on the statement (all sides of the argument) as you develop your initial post. Read and synthesize the initial posts from your colleagues. Engage in a substantive discussion with your colleagues on each of the statements posted and the issues/questions raised throughout the discussion period.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Consider the following statement: “Everyone drinks water. It is just one big homogeneous segment of thirsty people. No segmentation required.” Is this a reasonable statement? Why or why not? Develop and post your initial response to the statement presented. Remember to consider multiple perspectives on the statement (all sides of the argument) as you develop your initial post. Read and synthesize the initial posts from your colleagues. Engage in a substantive discussion with your colleagues on each of the statements posted and the issues/questions raised throughout the discussion period.
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