Give an example of each Nonaspirational reference group and Aspirational group?

Discuss the types of products that resolve specificproblems that occur for most consumers atdifferent stages of their household life cycle.

What factor of the targeting process is at work when a marketer ensures that the target market is appropriate for what the organization is and wants to be as defined in its mission statement?     strategic fit     cultural awareness     organizational fit     segment harmony     growth potential

What factors contribute to the size of theawareness set, evoked set, inert set, and inept set?