The first step of section II is to complete a hypothetical SWOT analysis by categorizing what you perceive to be the strengths, weaknesses, opportunities, and threats of moving forward with a Camp Bow Wow Dog Park. Complete the following SWOT Matrix by categorizing the following factors in the appropriate row

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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The first step of section II is to complete a hypothetical SWOT analysis by categorizing what you perceive to be the strengths, weaknesses, opportunities, and threats of moving forward with a Camp Bow Wow Dog Park. Complete the following SWOT Matrix by categorizing the following factors in the appropriate row

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SWOT is an acronym for Strengths (S), Weaknesses (W), Opportunities (O), and Threats (T).  SWOT analysis is a framework for generating strategic alternatives from a situation analysis.

It serves as a simple but powerful technique for understanding and evaluating the strengths and weaknesses and for looking at the opportunities and threats involved in a project or a business venture.

SWOT analysis is a useful tool for analyzing an organization’s overall situation. This approach attempts to balance the internal strengths and weaknesses of the organization with the external opportunities and threats.

It provides a good overview of whether a company’s condition is healthy or unhealthy. It reveals the company’s actual situation regarding resources, capabilities, external opportunities, and external threats. It helps to conclude;

  1. how strategy can be matched to both its resources and market opportunities, and
  2. how weaknesses can be corrected and threats can be guarded against.

Strengths, weaknesses, opportunities, and threats point to the need for strategic action. Managers need to;

  1. undertake actions to protect/improve the company’s strengths,
  2. initiate efforts to overcome the weaknesses,
  3. pursue market opportunities well-suited to the company’s resource capabilities, and
  4. take actions to defend against external threats to the company’s business.

An organization needs to have a comprehensive view of its overall situations. This requires a Situation Analysis of the organization.

One approach to situation analysis is the SWOT Analysis. SWOT analysis is practically a way to analyze a firm’s internal and external situations.

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