5. The marketing manager of a large truck manufacturerwas surprised to learn that the price lists generated by hisdepartment had little relation to the prices that wereactually charged to customers. The company's financedepartment often changed the prices to confirm to profitgoals before the prices reached the company's salesforce. The salespeople often gave customers discounts toincrease their sales volume. The operations managermade price adjustments to accommodate delays inpromised shipping times.a. Why is this situation undesirable for the company?b. What can be done about this situation?

Compliance has a simple definition. It merely follows the laws, rules or regulations. The government…

Answered: 5. The marketing manager of a large…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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8 types of demand in marketing 1-negative demand 2-Nonexistent demand 3-latent demand 4-declining demand 5-irregular demand 6-Full demand 7-Overfull demand 8-Unwholesome demand give one example of each demand and also explain that example
The following are the criteria for evaluating price metrics except: a. tracks with differences in value across segments b. is easy to measure and enforce c. offering economic value and design d. tracks with differences in cost to serve
i will 10 upvotes urgent Which of the following statements correctly describes Veblen Goods? (a) These are the goods for which demand increases as the price increases. (b) These are the goods with no opportunity cost. (c) These are the inferior goods whose demand remains constant irrespective f change in prices. (d) These are the goods for which demand increases as the prices fall.
A firm wants to stop its sales agents from pricing too aggressively to make sales by requiring the agent to obtain a marketing manager’s permission to reduce price below a specific threshold. This solution would only work if a) The marketing manager has no information about the matter at hand b) The marketing manager can only get all the information on the case from the sales agent c) Enough unbiased information is transferred to the manager to prevent an unprofitable price reduction d) All of the above Please clearly explain your answer
Costing systems attempt to explain how products consume resources but do not indicate the joint benefits of having multiple products.”Required:Citing examples of at least two costing systems,a. Explain the statement above.b. Explain how the addition of a new product to the product range may affect the cost of existing productsc. Outline the consequences, in terms of profitability, of decision to increase/decrease the product range.d. Identify six costing systems.
8 types of demand in marketing 1-negative demand 2-Nonexistent demand 3-latent demand 4-declining demand 5-irregular demand 6-Full demand 7-Overfull demand 8-Unwholesome demand give one example of each demand and also explain that example Please give unique example
8 types of demand in marketing 1-Negative demand 2-declining demand 3-irregular demand 4-Full demand 5-Overfull demand 6-Unwholesome demand give one example of each demand and also explain that example
a. Knowing that price competition is very fierce in this market, is firms’ choices of maximumdifferentiation optimal? b. Imagine that entry in this market became easy and, as a consequence, many firms enteredwith ice creams with intermediate levels of smoothness between Ben&Jerry’s and Haagen-Dazs.How could you represent this situation and how will it affect prices and profits as more firmsentered? How would you expect the level of advertising to change ifentry took place in this market.b. Both firms advertise heavily to consumers. What do you think that is the effect of advertisingon competition in this market? Based on what you know about this market and the type of product, which type of advertising would you expect the firms to mostly engage in?
1. Illustrate how to calculate a breakeven point in terms of units and dollars using total fixed costs and variable costs in your calculation. 2. Which introductory pricing strategies have you noticed when you shop? 3. Illustrate two different pricing approaches that businesses use. 4. Which forecasting method would be most accurate for forecasting sales of hair-care products in the next year? How would your answer change if you were forecasting for the next month? For home appliances? 5. What is the most important part of a marketing audit? Why? What is the least important part? Why?
Arabica beans undoubtedly make the best coffee. However, coffee houses sometimes blend their coffee a bit, adding some Robusta beans which are cheaper but not as tasty. All customers know that Arabica beans are better, and so like their coffee with as much Arabica as possible. And yet, their customers aren’t coffee connoisseurs, and so they’re not very good at distinguishing small changes in the blend. If the difference between two blends is less than 50g of a 500g bag, then customers simply can’t tell the difference. Each day, one coffee house called Java Covfefe House presents its customers with two of its three blends. Blend A has in 10g of Robusta beans; Blend B has in 40g of Robusta beans, and Blend C has in 70g of Robusta beans. Java Covfefe House doesn’t say how much Robusta is in each blend, but they allow the customers to taste it before they buy it. Now assume that x ≻ y means that customers definitely pick x over y, x ⪰ y means customers either prefer x to y or they can’t…
21) Which of the following statements is not correct about pricing and prices? Select one: a. It is the sum of all the values that customers sacrifice to get beoefits of having a product. b.itis the amount of money charged for a product or a service c. itis the only element in the marketing mix that produces revenuer all other elemests represent cost. d. itis one of the least important elements that determine a firm's mariket share and protitability
When appropriate and space permits, the price strategy section of a marketing plan would include a Multiple Choice marginal analysis. situational analysis. diversification analysis. SWOT analysis. break-even analysis.

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