An market researcher is conducting customer satisfaction surveys for a national restaurant chain with 200 restaurant. The researcher randomly selects a sample 10 of the restaurants and interviews all customers over a two-day period. What sampling technique was used?

An market researcher is conducting customer satisfaction surveys for a national restaurant chain with 200 restaurant. The researcher randomly selects a sample 10 of the restaurants and interviews all customers over a two-day period. What sampling technique was used?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Related questions

Q: 2. Data was collected twice from 100 customers regarding satisfaction with food at a Chinese…

A: SPSS is one of the statistical software that is most convenient and user friendly especially for the…

Q: Wheat Box is also trying to learn about consumer preferences for its famous line of toaster…

A: Business research is carried out to acquire information related to all the business activities and…

Q: Qualitative methods of forecasting does not include: consumer market survey jury of executive…

A: Forecasting is the prediction of future demands of the goods and in accordance with which the…

Q: 35.36.37 Answer those multiples choices questions. A) A Canadian university would like to know the…

A: Market research is the process of gathering, analyzing, and interpreting information about a market,…

Q: The process of dividing the market into segments of customers is known as market positioning. True…

A: Positioning refers to the strategy of a company in which it decides how it will make its brand…

Q: In a survey questionnaire or carrying out research, what are the different types of Questions?…

Q: How do you explain descriptive statistics in business research?

A: Descriptive statistics is a branch of statistics that deals with analysis and interpretation of…

Q: What are some of the differences between a descriptive model and a prescriptive model?

A: A model is described as a representation of reality abstractly, and it uses predictive power and…

Q: The researcher, before using secondary data, must see that they have certain characteristics.…

A: Researchers obtain two types of data: primary and secondary. The data that they obtain from their…

Q: Can you describe when is it accurate to use systematic sampling or when is it not? Provide an…

A: Systematic sampling is a probability sampling method in which the researchers select members of the…

Q: Conduct an online survey by designing a questionnaire (15 questions) on a topic or area of…

A: Online Sustainable Food Shopping Habits SurveyThis survey investigates consumer habits regarding…

Q: When a marketing researcher who is performing an exploratory research study has researche people in…

A: Market research is a process to gather important data from the market for making certain decisions.…

Q: ACTORS AFFECTING MLS STUDENT'S EAGERNESS TO ENROLL UPON CHOOSING THE BSMLS PROGRAM"

A: Survey questionnaire is the method of gathering information from respondents to make accurate…

Q: Consider the illustration below. a/Briefly design a short section of a survey questionnaire , with…

A: Introduction: Questionnaire is the list of questions, which required for the survey. Questionnaire…

Q: Serious market research mistakes are made not as a result of wrong answers but because of asking…

A: We rely on information quality to make informed decisions and to collaborate with others on business…

Q: The purpose of this study was to investigate the contribution of training and employee engagement on…

A: In research and academic writing, both a theoretical framework and a conceptual framework are…

Q: The purpose of this study was to investigate the contribution of training and employee engagement on…

A: Plagiarism is the practice of using another person's words, concepts, or creative work without…

Q: What are some of the basic issues that should be addressed at a research request meeting? Outline…

A: ANSWER:- Research meetings are highly structured engagements with people in the community who have a…

Q: Letz Products has two decisions to make, with the second decision dependent on the outcome of the…

A: Expected payoff at chance node = Probability 1 X Expected payoff event 1 + Probability 2 X Expected…

Q: Nivea offers multiple sizes of any beauty care item. These multiple sizes are targeted towards…

A: In the given multiple choice question, we are provided with the information regarding, Nivia,…

Q: Develop a payoff matrix - Is there a saddle point? - Determine the promotion strategies of firm A…

A: Promotional strategies refer to the various methods and approaches that businesses use to promote…

Q: How does predictive analytics benefit CRM? Give examples of predictive analytics models used in CRM…

A: In the present-day competitive business environment, customer relationship management (CRM) holds a…

Q: Describe the process for building the customer scoring model. What would be the inputs? What kinds…

A: Customer scoring allows you to categorize and rank your existing customers and prospects based on…

Q: From a managerial perspective, which is NOT one of the important functions of marketing research:…

A: The information related to thoughts, opinions. likes, dislikes, tastes, preferences of customers can…

Q: Problem Research type Research Approach Comments Problems within the organization New product…

A: Distinguishing proof of examination issue alludes to the feeling of consciousness of a common social…

Q: Distinguish among surveys, experiments, and observationalmethods of primary data collection. Cite…

A: Marketing research is done by the marketer in order to gain insights from the real field. It…

Q: Under what circumstances would the Mood's Median non-parametric test be applied in business…

A: mood's median non parametric test compare two independent sample . It helps in estimating weather…

Q: A product is associated with a slow growth market but that product also happens to be the segment…

A: Stars are the businesses with high market share and growth. Question marks are the businesses with…

Q: Consider talking about the idea of a data warehouse with a group of potential customers. What is the…

A: A data warehouse is a centralized and integrated repository of structured, semi-structured, and…

Q: Assume that a research study included the following question: "Why do you prefer a gasoline powered…

A: Consumer purchase decision is done by various factors which are preferable and of priority to that…

Q: identify dependent and independent variables in this statement "We asked first 600 and then 1000…

A: Marketing research can be understood as the process in which different types of data and information…

Q: Develop the best touch point so that the market research about changes in general preference levels…

A: Research is the aspect of the component of study that deals with generating or expanding new…

Q: Define the difference between accuracy and precision as it relates to sampling as part of marketing…

A: Both accuracy and precision are used in measuring values of a particular system or process,…

Q: Vogue Magazine used this technique to count the number of finger prints on a page in order to…

A: Vogue is a monthly fashion and lifestyle magazine published in the United States that covers a wide…

Q: evaluate the effectiveness of using the Pareto Chart technique in satisfying customers.

A: For any organization, the most important thing is to satisfy the customers by addressing their…

Q: How does a food company forecast demand for its meat snack and sausage products? Oberto Sausage, an…

A: Prediction or estimation about future events is called forecasting. Analyzing past data and…

Q: Which brand is the most vulnerable, i.e., of which brand consumers are more likely to switch to…

A: The percentage of people shifting from brand A to brand B or C are= 15 + 25 = 40 The percentage of…

Q: Surveys are useful in describing the characteristics of a large population. No other research method…

A: Survey is defined as " collection of information from sample of individuals through their responses…

Q: Assume you are a marketing controller for an organization and have been tasked with developing a…

A: The role of marketing data and the techniques for being able to operate a marketing information…

Q: Explain how cluster sampling is different from stratified sampling

A: Cluster sampling is the process of dividing the population into multiple groups or clusters and it…

Q: why is it better to use regression analysis rather than variance analysis in analyzing drivers of…

A: Knowing what influences customer happiness is critical for companies looking to improve their…

Q: Explain how a forester would choose a particular BAF for point sampling. Explain in terms of…

A: The forestry industry has a substantial impact on global economies, societies, and the environment.…

Question

Research activities performed to discover the the needs and preferences of consumers and potential consumers. It examines target markets, target audiences, consumer interests, customer feedback, market environment, competitors' positions, etc.. Market research also includes the techniques to develop, launch, and make successful products and services in the market .

Expert Solution

This question has been solved!

Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.

This is a popular solution!

SEE SOLUTION Check out a sample Q&A here

Step 1

VIEW

Step 2

VIEW

Trending now

This is a popular solution!

Step by step

Solved in 2 steps

SEE SOLUTION Check out a sample Q&A here

Similar questions

1.) Design a questionnaire for consumer preference survey regarding the problem. Please keep in mind all aspects of the product, company, data analysis, etc. while designing the questionnaire. 2.) Pursuant to collection of data through the consumer preference survey regarding the product, please explain each step in your data analysis plan. Each step of the data analysis plan must be linked to the questions you have designed for the survey in the previous question. 3.) How would you conduct the survey? What would be your mode of data collection and sampling technique? How would you define the population and sample? Justify your answer.
elect the scenario below that demonstrates sampling bias. Select the correct answer below: A study is conducted about which type of a credit card customers prefer. The employees of American Express Co. were used as the sample. A hospital conducts a study about the quality of a new MRI machine. All patients who use the machine were used as the sample. A study is conducted to determine people's preference for specific streaming services. Ten people were randomly selected and asked about their preferences for streaming services. A restaurant manager wants to determine the quality of its servers' performance so she asks each of the restaurant's patrons to give a rating of their experience with their server.
When the researcher has only one or a small number of research objectives that can be addressed in asingle study, that study is referred to as options are research project research program research assessment research snapshot
importance of data grading on market segmentation
Examples of Purposive Sampling1. A diaper company intercepts any shopper buying diapersin a supermarket to determine their preference in buyingdiapers. Are the results of these surveys reliable and unbiased?Can we generalize the results for the entire population? 2. PCSO conducts customer satisfaction surveys andinterviews the people lining up to apply for financialassistance. Are the results of these surveys reliable and unbiased?Can we generalize the results for the entire population?
What would be the better research method to use if trying the Hypothesis of Customers prefer a battery that lasts longer between charges to other smartphone features?
The Peach Pit is a café that wishes to know if their online ratings accurately represent their performance or are the result of a loud minority. Wanting to please their biggest customers, they decide to only survey those who spend over $40. To ensure they get feedback, the restaurant managers decide they will personally ask diners when presenting them with the bill. a) Identify the sampling method used. b) What types of error or bias (if any) could result from this scenario?
Explain any six measurements that can be used to generate a marketing objective. Design a marketing objective statement for each measurement.
Among the random and non-random sampling techniques that we have, which do you think is the most efficient for qualitative researches? Choose one sampling technique and provide justification for your response. CHOOSE ONE from random and non-random sampling: • simple random sampling • systematic sampling • stratified sampling • cluster sampling • convenience sampling • purposive sampling • quota sampling • snowball sampling
q25- Which data analytics type focuses on answering the question “How many computer monitors should we prepare for the next year-end sales?” Select one: a. Prescriptive analytics b. Predictive analytics c. Descriptive analytics d. Diagnostic analytics
After you have prepared a market selection model for your company, these indicators should be considered factual. Group of answer choices True False
What is the short-term retail sales forecast for 1 to 3 years? What is the mid-term retail sales forecast for 3-5 years? What is the long-range retail sales forecast for >5 years? In conclusion, what is the future forecast of the retail environment?