Practical Management Science
Practical Management Science
6th Edition
ISBN: 9781337406659
Author: WINSTON, Wayne L.
Publisher: Cengage,
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The first step of section II is to complete a hypothetical SWOT analysis by categorizing what you perceive to be the strengths, weaknesses, opportunities, and threats of moving forward with a Camp Bow Wow Dog Park. Complete the following SWOT Matrix by categorizing the following factors in the appropriate row below:

Canine Epidemic

Large Market of Dog Owners

PETA Concerns

City Regulations

Liability (Dog Bites)

Profit Margins

Complementary Service

Maintenance Upkeep

Site Ownership

Customer Retention

Market Awareness

Zoning

Environmental Regulations

Marketing Costs

Weather/Seasonal Concerns

Existing Customer Base

New Revenue Source

Staff Training

Experience in Dog Park Business

No Existing Dog Parks in Market

Staffing Expenses

Innovative in Dog Boarding Model

Park Construction Cost

Unique Service

 

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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