The first step of section II is to complete a hypothetical SWOT analysis by categorizing what you perceive to be the strengths, weaknesses, opportunities, and threats of moving forward with a Camp Bow Wow Dog Park. Complete the following SWOT Matrix by categorizing the following factors in the appropriate row below:
Canine Epidemic |
Large Market of Dog Owners |
PETA Concerns |
City Regulations |
Liability (Dog Bites) |
Profit Margins |
Complementary Service |
Maintenance Upkeep |
Site Ownership |
Customer Retention |
Market Awareness |
Zoning |
Environmental Regulations |
Marketing Costs |
Weather/Seasonal Concerns |
Existing Customer Base |
New Revenue Source |
Staff Training |
Experience in Dog Park Business |
No Existing Dog Parks in Market |
Staffing Expenses |
Innovative in Dog Boarding Model |
Park Construction Cost |
Unique Service |
STRENGTHS |
WEAKNESSES |
OPPORTUNITIES |
THREATS |
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