Do some research and find a company that has done a good job establishing brand equity. Describe which one or more of the four dimensions the company targets in its equity efforts.
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Brand Equity is the differential effect that knowing the brand name has on customer response of the product or its marketing. Young @ Rubicam's Brand Asset Evaluator measures brand strength along four consumer perception dimensions: differentiation, relevance, knowledge and esteem. Do some research and find a company that has done a good job establishing brand equity. Describe which one or more of the four dimensions the company targets in its equity efforts.
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- What are the three stages marketers use to measure brand loyalty? 2. Identify and briefly describe the different types of brands. 3. Why is brand equity so important to companies?“It is generally accepted that there are three levels of brand acceptance linked toloyalty that a brand can instil in customers, namely brand recognition, brandpreference and brand insistence. These three levels go from weaker to stronger.”Makhitha et al (2016).In light of the above, write a paragraph in which you discuss the levels of brandacceptance.Provide an original example of a product or service to which you are brand loyal, meaning no other brand can be substituted. How long have you been using this particular brand? Explain the reasons for your brand loyalty. Consider the four aspects of market segmentation, and describe how the company segments the market for this particular product or service.
- Can you think of some general guidelines to help marketers mix and match brand elements? Can you ever have “too many” brand elements? Why?/Why not? Select a motor vehicle brand you think does the best job of mixing and matching brand elements and explain how they achieve this?Brands compete in markets and markets evolve. Some markets are emerging, while others are growing, maturing or declining. The nature of customers' needs and competitive intensity varies as markets move through their lifecycle. A challenge for marketers is to understand the size and nature of a target market, and to use good judgment to anticipate how that market will evolve going forward. Such knowledge will help marketers make better decisions, which in turn should support favorable marketing performance as measured by marketing margin and ROMI. Please create a thread and in it provide the following in a brief summary: Choose a market for a product or service of interest to you. The market can be business to consumer (B2C) or business to business (B2B). The geographic scope of your market can be limited (e.g., the City of Hartford), expansive (e.g., the world) or somewhere in-between, but you must specify it. Using data from any existing publicly available source(s), describe the…There are three factors that add value to the brand as perceived by consumers. Conduct research on one retail clothing brand and give your assessment of how well it delivers added value in terms of all of the following: Information efficiency.
- Name a brand that you believe is highly “successful.” list and briefly describe the criteria you would use to determine a brand’s potential success in the marketplace.1. Compare and contrast the two best brands 2. Now look at the two weakest brands (from chart 1) and identify (from chart 2) why are they under-performing. Consider the importance of the attribute to the consumer’s purchase decision as well. What should these brands do to improve their overall scores (that is, gain more favorable consumer attitudes)? 3. Do you think that it is helpful breaking down consumer attitudes to this level of detail? Why/why not?For Customer Life-Time-Value: select the elements that are part of this key concept in Marketing (select all that apply). Alternative Branding Strategies Customer Empowerment Attracting & Retaining Customers Customer Relationship Management
- Brand characteristics that are symbolic and functional merge well to make attractive and memorable brands. (a) Critically analyze and discuss the benefits and pitfalls of branding. Use real-life examples to support and illustrate any arguments you make. (b) Identify two types of brand characteristics and explain how these work together or separately to make the brand effective for its producers. Use any two (2) organizations and their respective brands to support your argument.Explain the gap model of customer satisfaction Put yourself in the place of a seller of a product and explain how you would overcome each of these gaps. Use a real product.Conduct research and source a brand promise of a locally available brand (notNetflix). Use the framework provided by Unilever’s Brand Key to criticallyevaluate their brand promise. HINT: Choose a brand that you are familiar with that has a clear promise andpoint of difference.