The Case indicates that Nike's core competency is to create heroes. What does this mean? How did Nike build its core competency? Does this core competency obey the criteria resulting from a VRIO analysis in a resource-based view of the firm? In other words, is the core competency valuable, rare, and inimitable, and is Nike organized to capture the value created?
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- 1. Perform PESTEL analysis on Nike to identify trends that represent opportunities and threats facing Nike. What trends are the most important for Nike's future?What is IBM’s Smarter Planet business strategy?How does this strategy relate to IBM’s mission andvalues?Analyze Nike's internal environment. What are Nike's core competencies (identify at least two)? Do the identified core competencies give Nike a sustainable competitive advantage? (Conduct a VRIO analysis by explaining your rationale for each criterion.)
- 1. How does Nike's marketing strategy help Apple Computer direct their marketing efforts? 2. What is the core value of Apple Computer? How does this core value drive the marketing efforts in Apple? 3. Why is Apple Computer so secretive about their new product development? What is Apple's marketing strategy to promote new products and services?1. Conduct a SWOT analysis of Sandals Resorts International 2. Has Sandals Resorts International been able to develop strong relationships with its customers. If so how? 3. Identify a local competitor in your country and discuss their advantages and limitations with respect to their products offerings. 4. Make recommendations for a local competitor to be able to combat the efforts of Sandals Resorts International3. Conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) for REVLON. Give one example each. Founded in 1932, Revlon, Inc. is a leading global beauty company with a broad portfolio of well-established brands which operate predominantly across the make-up, haircare, fragrance, and skincare sectors. Revlon, Inc. was experiencing financial challenges which only intensified due to the pandemic as it faced supply chain disruption and rising raw material costs. It cited these factors as inhibiting its ability to meet customer orders. Changes in consumer behavior have also compounded the logistical challenges which persist due to the pandemic. Revlon, Inc. has the option to overhaul its business operations but the prospect of a buyout or the acquisition of some of its brands by a third party is also possible. 4. Read the cases below and specify whether the company is centralized or centralized: Kiara is a Ladies beauty salon in Bahrain. The salon manager has the authority to…
- 1.Apply Porters five forces model and examine the attractiveness of the music industry?2.Examine the industry value chain and identify the winners and losers in the industry as its evolved?3.What was Napster's strategy and how did it evolve over time?4.What is apple strategy as it relates to the music industry and what are the economics of the strategy?Read the case of Doing great in a weak economy Mcdonald corporation 1. Provide a concise background of the company. 2. Make a swot analysis of it3.Make a tows matrix from swot analysis 5. Make a BSO and present the strategies and tactics that have propelled McDonald's growth and global expansion as defined in the case.In detail, discuss the major implications that Netflix faces, as the company continues on with its digital data-driven marketing strategy. How serious are these implications? What do you believe went wrong? Were goals settingoverlooked or underlooked? Why? As a Marketing Analytics Strategist, what recommendations can you offer to remedy a Netflix Global problem that may inherently impact its competition World-Wide?
- 1. Is Jet com a potential concern for Amazon? Why or why not? 2. Given the importance of understanding the external environment, why do some firms fail to do so? 3. Provide examples of firms that did not understand their external environment? 4. What were the implications of the firm's failure to understand that environment?My Analysis: Starbucks' digital transformation and international expansion strategies have been successful in driving revenue growth and enhancing the customer experience. To further improve these strategies, Starbucks should focus on personalization and localization while also addressing challenges such as user accessibility and data privacy concerns in digital transformation and competition and cultural barriers in international expansion. By implementing these recommendations, Starbucks can continue to maintain its position as a leading global coffee brand. Discuss how the information from your analysis will influence your recommendations for strategy selection, planning, and implementation.1.How could Uber retain its dominant position in the US market? Are there services and/or geographicniche markets where Uber should accommodate Lyft?2. How could Uber effectively compete with Didi? Should it compete head-on in China, or should it sidestep competition by focusing on niche markets through service innovation, and geographic expansionwithin China?