Read the case of Doing great in a weak economy Mcdonald corporation  1. Provide a concise background of the company.  2. Make a swot analysis of it 3.Make a tows matrix from swot analysis  5. Make a BSO and present the strategies and tactics that have propelled McDonald's growth and global expansion as   defined in the case.

Understanding Business
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ISBN:9781259929434
Author:William Nickels
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Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Read the case of Doing great in a weak economy Mcdonald corporation 

1. Provide a concise background of the company. 
2. Make a swot analysis of it
3.Make a tows matrix from swot analysis 
5. Make a BSO and present the strategies and tactics that have propelled McDonald's growth and global expansion as  
defined in the case.  

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