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Examine the procurement practices that Khind Holdings could to better manage its supply risks.

Examine the procurement practices that Khind Holdings could to better manage its supply risks.

MARKETING 2018
MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter16: Integrated Marketing Communications
Section16.2: Because You’re Worth It: Imc At L’oréal
Problem 3C
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(b) Examine the procurement practices that Khind Holdings could to better manage
its supply risks. 

 

Read the article below and answer the following questions: KHIND Holdings Berhad Khind Holdings Berhad is a producer and marketer of home consumer electrical appliances and industrial electrical company established in Malaysia in 1961. The company has recently celebrated its 60-year anniversary. KHIND has steadily grown in solidity over the years, evolving from a small homegrown setup to a global enterprise. Today, KHIND has become a successful Malaysian brand well-known in the international scene with presence in over 58 countries around the globe. In order to maintain competitiveness in the market, the company ensures orders are fulfilled within the stipulated timeframe, or earlier if possible. The quick turnaround time arises from expectations by customers and consumers who are accustomed with increasingly efficient supply chains made possible by technology advancement. As such, a range of sourcing options for its products, with a balanced mix of sourcing externally from original equipment manufacturers ("OEMs") and manufacturing in- house, while maintaining stringent control over the quality of products. In order to strengthen their supply chain and to better manage risks associated to single sourcing. Khind has during the years, embarked on engaging new global suppliers. The company announced that it has recently engaged a new supplier from India and will continue to explore other sourcing options.
Transcribed Image Text:Read the article below and answer the following questions: KHIND Holdings Berhad Khind Holdings Berhad is a producer and marketer of home consumer electrical appliances and industrial electrical company established in Malaysia in 1961. The company has recently celebrated its 60-year anniversary. KHIND has steadily grown in solidity over the years, evolving from a small homegrown setup to a global enterprise. Today, KHIND has become a successful Malaysian brand well-known in the international scene with presence in over 58 countries around the globe. In order to maintain competitiveness in the market, the company ensures orders are fulfilled within the stipulated timeframe, or earlier if possible. The quick turnaround time arises from expectations by customers and consumers who are accustomed with increasingly efficient supply chains made possible by technology advancement. As such, a range of sourcing options for its products, with a balanced mix of sourcing externally from original equipment manufacturers ("OEMs") and manufacturing in- house, while maintaining stringent control over the quality of products. In order to strengthen their supply chain and to better manage risks associated to single sourcing. Khind has during the years, embarked on engaging new global suppliers. The company announced that it has recently engaged a new supplier from India and will continue to explore other sourcing options.
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