A company's marketing mix will often be different for different countries based on each of the f except: O a. A country's infrastructure and telecommunications. O b. A country's political level O c. A country's values, norms and local preferences Od. The income or lack thereof of consumers in a country
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- With increasing importance of the emerging markets in the global economy, there isgrowing interest among marketing researchers and managers to understand thedifferences between the consumers in the developed and emerging markets as wellas the challenges and opportunities posed by these differences for both local andforeign marketers in these emerging markets. Source: Sharma (2018) In the light of the above statement, list and elaborate on the key problems/challengesin collecting and using international market data11 BIU A a) Choose ONE of the three general strategies for selecting target markets: undifferentiated, concentrated, or multisegment marketing and select a product or product type, and then identify the potential advantages and disadvantages in using your chosen strategy to market that product or product type, in real examples MAR 11 étv MacBook Air !!! III lili hliKindly answer the question on Market Opportunity Analysis in England for a soap business. State why England represents a good market opportunity for the product.Rationale must include:Retail distribution channels in the country selectedMajor advertising media used in the country selectedTotal size of the market and market potential for your product in the country selectedTarget market and demographics for your product in the country selected
- Marketers are responsible for preparing sales forcast which are base on the estimates of Demand. If you become territory manager of Berger paints company Pakistan, how would you estimates current demand for your products? What are the two major methods of accessing areas market potentials? Which one method will you use and also provide justifications of your choice.Explain at least 3 differences between traditional marketing and marketing in the arts? Between traditional marketing and marketing in the cultural industries? cloudy 080 F2 A- ((179)) 2 @ W BI Al F3 # 3 I E / £ F4 S D 7 x C * C $ 4¢ R F (H) F5 OIO % 5 V 123 III 999 F6 ¤ T EE G D A 6 PEDIG F7 B ? n Y H F8 & 7 1 U N 2.08 F9 * ∞ US X₂ 8 2 J F10 M 9 3 K F11 P x² O 트트 W F12 5 ✔ 0 14 L Ser Lk Arrêtdéf P PrtSc/In SysRe ATrue or False?The simplest definition of modern marketing is managing profitable customer relationships? The difference between human needs and wants is that needs are states of felt deprivation, while wants are needs as shaped by culture and individual personality? A thorough definition of marketing tells us that it is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. A quota sets limits on the amount of goods the importing country will accept in certain product categories. The simplest way to enter a foreign market is with direct investment. Another word for tariffs is exchange controls. Under the marketing concept, all functional deparnments must think "consumer' Most marketers today believe they still lack a sufficient quantity of research data to make high-quality decisions. An effective MIS assessses information needs, develops needed information and distributes the…
- udy Explain at least 3 advantages AND disadvantages of using socio-economic variables as determining factors in consumer behaviour? 30- 2 F2 A- ((1:2)) W S X All BI F3 # 3 £ E 1 / D F4 C O C с * $ 4¢ R F CK F5 OIO no on 00 00 V F6 % 5 ¤ T G 6 PEDICO F7 00 84 B ? Y H F8 & 7 acer 1 U N F9 T * 00 US X₂ 8 2 J F10 M 9 K X² # F11 P 3 dil 11 W F12 0 14 con § Scr Lk Arrêtdef L P PrtSc/Imp SysRq/ >Being a marketer, you have been assigned with a product launch of a Chocolate milk. Knowing the current situation of Pakistan (Covid-19), you have to analyze and explain, what should be the current micro and macro Actors Company should be worried about before launching its product to the target market and also based on your explanation you have to state your strategy of how you are going to respond to the marketing environment?1. What are publics in the marketing context? Why are they important to marketers? Suggest the publics for a specific business. 2. How would you characterize the current state of the economic environment in developed countries? How does it impact the activities and approach of marketers? 3. Why should marketers play close attention to the political environment?
- HKSAR has recently announced lifting most of the restrictions on arrivals from overseas. Imagine you were hired by Hong Kong Tourism Board (HKTB) as a marketing intern, you are tasked to recommend HKTB to come up with TWO marketing recommendations to attract overseas visitors to Hong Kong to spend their summer holiday. Apply relevant consumer behavior concepts/theories to support your recommendations and illustrate your understanding of these topics.Laws and regulations affecting marketing practices are a major part of the social/cultural marketing environment. © a) True b FalseExplain governmental response to Covid 19 using the Intended strategy from the Henry Mintzberg Model.