To start an e- business market analysis is very important. The given diagram illustrates each factor thatcould have impact in your business plan. Being an analyst discuss each of the factor that how it willaffect your e-busine. Also elaborate the actions that could be initiated to control the situation andmake the situation favorable to your e-business.E-businessstrategyTo informonlineE-businessDemandOpportunities+ threatsrevenueobjectivesanalysiscontributionCompetitoranalysisE-marketingplanSLEPTfactors (Ch 4)ConstraintsDifferentialadvantageE-marketingbudget, stafchannel partnersChannelIntermediaryanalysisResourceanalysisrestructuringE-marketing plan comprisesSituation analysis• E-marketing objectivesStrategies for target markets• Tactics for marketing mix:• Product• Price• Place• Promotion (communications mix)• Actions, control and monitoring

E - business have a great opportunity these days, like never before as all the businesses like…

• Situation analysis • E-marketing objectives • Strategies for target markets • Tactics for marketing mix: • Product • Price • Place • Promotion (communications mix) • Actions, control and monitoring

• Situation analysis • E-marketing objectives • Strategies for target markets • Tactics for marketing mix: • Product • Price • Place • Promotion (communications mix) • Actions, control and monitoring

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter10: Digital Marketing And Social Networking

Section: Chapter Questions

Problem 1DYMP

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Concept explainers

Buying

Buying is the activity that involves acquiring something of value in exchange for an asset. The acquisition could be goods or/and services. During the buying process, the exchange of value takes place between two or more parties. For instance, if you are offered a present from your relative, it can not be termed “buying” as value exchange is only from one side. Therefore, any form of gifting is not considered buying. The most common medium of exchange to facilitate buying is currency.

Question

100%

To start an e- business market analysis is very important. The given diagram illustrates each factor that
could have impact in your business plan. Being an analyst discuss each of the factor that how it will
affect your e-busine. Also elaborate the actions that could be initiated to control the situation and
make the situation favorable to your e-business.
E-business
strategy
To inform
online
E-business
Demand
Opportunities
+ threats
revenue
objectives
analysis
contribution
Competitor
analysis
E-marketing
plan
SLEPT
factors (Ch 4)
Constraints
Differential
advantage
E-marketing
budget, staf
channel partners
Channel
Intermediary
analysis
Resource
analysis
restructuring
E-marketing plan comprises
Situation analysis
• E-marketing objectives
Strategies for target markets
• Tactics for marketing mix:
• Product
• Price
• Place
• Promotion (communications mix)
• Actions, control and monitoring

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Situation Analysis

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E-Marketing Objectives

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Strategies for Target Market

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Tactics for Marketing Mix

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