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- Indomie Kenya carried out a Market survey to assess the acceptance of Indomie by Kenyans. The following is an extract of some of the responses received. Mr Moyh Said, “ I take Indomie for dinner every Tuesday, I guess I was among the first Kenyans to try it” Mr Ruto, was surprised that there actually was such a product in the Kenyan Market. Mr Raila confirmed he has heard about indomie and thinks it’s a great innovation, but he is yet to taste it Mr. Kenyatta he has taken indomie and it was great, though he cannot recall the last time he used it. Mr. Mudavadi admitted to have begun using Indomie recently. He said he was initially reluctant but when he saw many people use it he tried it and loved it. Ms. Wanga talked of her nasty experience with Indomie, she didn’t like its taste and would never ever use it again Ms Waiguru stated that from the information she has gathered, she believes indomie is a product for the poor and less fortunate and she does not belong to this class.…2 It refers to any person who takes more active part in the process of exchange Question 2 options: Employer Manager Consumer MarketerAnswer questions 3-6 in relation to that product: Questions Please note the product chosen is mineral water. explain each question in details (1) Describe the product that you have Chosen . (2) Comment on the information provided on the label (3) How does the price of the product compare to the prices of the similar products in the category? (4) Who (which target market) is the product targeted to? (5) What consumer need does the product satisfy? (6) What marketing activities are used to promote the product in the store and nationally?
- When Apple Company entered into the TV business and launched Apple TV, the company engaged in which of the following? O a. line extension O b. market penetration O c. brand extension O d. co-brandingChoose a product and apply these principles to that product. Market Skimming Advantages Disadvantages Market Penetration Advantages DisadvantagesAnswer questions 4,5,6 in relation to that product: Questions ( the product chosen cod liver oil) (1) Describe the product that you have chosen (2) Comment on the information provided on the label (3) How does the price of the product compare to the prices of the similar products in the category? (4) Who (which target market) is the product targeted to? (5) What consumer need does the product satisfy? (6) What marketing activities are used to promote the product in the store and nationally?
- Explain the benefits the company is getting or beneficiaries are receiving by implementing Islamic principles and approaches in the company- (100-250 words maximnm)You are the newly appointed brand manager of Grooming Brand, an unscented deodorant shampoo targeting Generation X. Sales of this brand have been declining for some time, and recent exploratory research shows that your brand is no longer price competitive. From the marketing information system reports, you think that re- evaluating the market segmentation previously used to better understand the target consumer may be the key to this problem. From your own research on organizations similar to yours, you've noticed that many deodorant marketers at these organizations set their marketing strategies by adopting a multivariate demographic segmentation (i.e.combining two or more demographic variables) approach. Using examples, explain why and how the market segmentation approach can be used in an attempt to solve the sales decline.a. Identify the reason you believe there is a need for this particular product in that particular market Product: AMC theaters in Chile/Latin America
- Describe any TWO (2) activities undertaken by a food deliver company in the community that you would consider to be marketing activities. You are to describe the marketing activities that you encountered/ experienced or observed. Use real examples that you observe in your community/country Identify what marketing activities you consider them to be? Explain in your own words what is the company that is undertaking the activities trying to do. What do you think is their objective(s)? Maximum word count is 1000 Who are the activities or messages targeted to? Based on your reading of the course material, what marketing principles do these activities demonstrate? Do you consider the activities or messages to be effective? Why or why not? Assignment must be done as a Word File in an essay format (use bullet points for easier reading). Diagrams are optional, but if used, must be created specific to the examples you have citedAnswer the following questions in relation to that product: Questions the product chosen is ( Seven Seas cod liver oil) (1) Describe the product that you have chosen (2) Comment on the information provided on the label (3) How does the price of the product compare to the prices of the similar products in the category? (4) Who (which target market) is the product targeted to? (5) What consumer need does the product satisfy? (6) What marketing activities are used to promote the product in the store and nationally?What is the term for the socially responsible marketing concept of creating an inexpensive product that can be introduced as a cheaper alternative in developing markets? a) Tactical innovation b) Reverse innovation c) Strategic innovation d) Comprehensive innovation