Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Suppose you are employed by a large electronics retailer,
and a customer comes to you with cognitive dissonance
over the purchase of an expensive computer system from
your store the previous week. How would you work with
the customer to help eliminate the dissonance?
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- 75words about the play trifles from Suzan clarksonarrow_forwardRead about how other customers fixed common issues with your PC or mobile app. Consider what kind of response might comfort customers in this case. How did you deal with the annoyance that a particularly annoying piece of software caused you? Do you have any ideas on how we might address this matter?arrow_forwardCompared to a consumer who is purchasing the brand for the first time, a consumer who regularly purchases the same brand of chewing gum is especially likely to skip the stage of the buying decision process when making this purchase. O evaluation of alternatives O need recognition O trial O purchase decision O awarenessarrow_forward
- Management can do very little to reduce these types of costs over the period of the next six months Group of answer choices committed costs flexible costs product costs discretionary costsarrow_forwardWhile videoconferencing is perceived as a "rich" medium for online negotiation, there remains some limitations. Which of the following are not a limitation? Multiple Choice technological difficulties security challenges All of these answers are correct. limitad vizikill tyarrow_forwardWhat is the desire of a student in life for both short term and long term. Also what is the personal, professional and academic goals and values of a studentarrow_forward
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