What could make a laptop and an Ipad high involvement purchases? What kind of situations or consumers could feel this purchase as low-involvement purchase?

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A: About Business -An organization that does business with the main objective of making money by…

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Q: Explain Supply Chain Measures for Core Processes?

A: Supply chain management is the process of delivering a product from raw material to the consumer…

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Global Marketing

Global marketing is defined as the process of promoting a product and making it available beyond its country of origin. Hence, it can also be referred to as international marketing. When a product reaches a consumer beyond domestic boundaries, it is called global marketing. Global marketing is a sub-part of marketing. It is not just limited to selling the product worldwide; but also involves proper planning, procurement of materials, manufacturing of a product, placing, and promotion for the product, and introducing it in the domestic and the international markets. Global marketing is not only important for the success of a business but also helpful in the retention of a large consumer base. Various business organizations or companies have failed due to the shortcoming of proper marketing techniques.