Suppose Le Jouet estimates the demand for toy trains in Russia as 45,000 toys per year. Based on the curves AVC and ATCsubsidiary, what is Le Jouet's best strategy? O Invest in a country risk analysis. O Establish a subsidiary factory in Russia. O License production technology to a Russian firm. Suppose that Le Jouet's fixed cost of managing foreign operations increased. Which of the following best describes how Le Jouet's decision making may change? The decision to license instead of forming a subsidiary will occur at a lower level of output. Licensing remains more efficient than the subsidiary at a higher level of output. O The subsidiary becomes completely inefficient at higher levels of output. The subsidiary remains more efficient than licensing at output levels of above 60,000 toy trains.

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
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ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
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Chapter8: Cost Analysis
Section: Chapter Questions
Problem 9E
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Suppose Le Jouet estimates the demand for toy trains in Russia as 45,000 toys per year.
Based on the curves AVC and ATCSubsidiary, what is Le Jouet's best strategy?
O Invest in a country risk analysis.
Establish a subsidiary factory in Russia.
License production technology to a Russian firm.
Suppose that Le Jouet's fixed cost of managing foreign operations increased.
Which of the following best describes how Le Jouet's decision making may change?
O The decision to license instead of forming a subsidiary will occur at a lower level of output.
O Licensing remains more efficient than the subsidiary at a higher level of output.
O The subsidiary becomes completely inefficient at higher levels of output.
The subsidiary remains more efficient than licensing at output levels of above 60,000 toy trains.
Transcribed Image Text:Suppose Le Jouet estimates the demand for toy trains in Russia as 45,000 toys per year. Based on the curves AVC and ATCSubsidiary, what is Le Jouet's best strategy? O Invest in a country risk analysis. Establish a subsidiary factory in Russia. License production technology to a Russian firm. Suppose that Le Jouet's fixed cost of managing foreign operations increased. Which of the following best describes how Le Jouet's decision making may change? O The decision to license instead of forming a subsidiary will occur at a lower level of output. O Licensing remains more efficient than the subsidiary at a higher level of output. O The subsidiary becomes completely inefficient at higher levels of output. The subsidiary remains more efficient than licensing at output levels of above 60,000 toy trains.
PER-UNIT COST (Dollars)
Jouet is a profit-maximizing firm producing toy trains-a capital-intensive good-which are sold in its home country, France, and abroad in Russia.
Jouet chose foreign production as a method of penetrating the Russian market and has to decide whether it is more efficient to directly invest in
ussia to establish a production subsidiary or to license the technology to a Russian firm to produce its goods.
n the following graph, AVCR is the average variable cost curve of a Russian firm producing toy trains. (This curve represents costs such as labor
nd materials.) The curve ATCsidiary represents the total unit costs Le Jouet will face if it establishes a subsidiary in Russia.
ATCudary
AVC
Russia
15
20
4
60 75 90 105 120
130 150
PRODUCT (Thousands)
Transcribed Image Text:PER-UNIT COST (Dollars) Jouet is a profit-maximizing firm producing toy trains-a capital-intensive good-which are sold in its home country, France, and abroad in Russia. Jouet chose foreign production as a method of penetrating the Russian market and has to decide whether it is more efficient to directly invest in ussia to establish a production subsidiary or to license the technology to a Russian firm to produce its goods. n the following graph, AVCR is the average variable cost curve of a Russian firm producing toy trains. (This curve represents costs such as labor nd materials.) The curve ATCsidiary represents the total unit costs Le Jouet will face if it establishes a subsidiary in Russia. ATCudary AVC Russia 15 20 4 60 75 90 105 120 130 150 PRODUCT (Thousands)
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