Spirit Advertising agency created the "Einstein Kid" ad for Candia Milk featured a brainy Einstein look-alike kid with the catchy tagline "Buildin Brains". Candia ad links the attributes of Milk to Baby intelligence. Instam reaction among the people was uniformly positive which Earned Spirit Beirut a Pikasso Award 2013. This is an example of: * Hierarchy of effects

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter6: Target Markets: Segmentation And Evaluation
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Spirit Advertising agency created the "Einstein Kid" ad for Candia Milk that
featured a brainy Einstein look-alike kid with the catchy tagline "Building
Brains". Candia ad links the attributes of Milk to Baby intelligence. Instant
reaction among the people was uniformly positive which Earned Spirit
Beirut a Pikasso Award 2013. This is an example of: *
Hierarchy of effects
Means-end theory
Visual image
O Cognitive approach
TOSHIBA
Transcribed Image Text:Spirit Advertising agency created the "Einstein Kid" ad for Candia Milk that featured a brainy Einstein look-alike kid with the catchy tagline "Building Brains". Candia ad links the attributes of Milk to Baby intelligence. Instant reaction among the people was uniformly positive which Earned Spirit Beirut a Pikasso Award 2013. This is an example of: * Hierarchy of effects Means-end theory Visual image O Cognitive approach TOSHIBA
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