Spirit Advertising agency created the "Einstein Kid" ad for Candia Milk featured a brainy Einstein look-alike kid with the catchy tagline "Buildin Brains". Candia ad links the attributes of Milk to Baby intelligence. Instam reaction among the people was uniformly positive which Earned Spirit Beirut a Pikasso Award 2013. This is an example of: * Hierarchy of effects
Spirit Advertising agency created the "Einstein Kid" ad for Candia Milk featured a brainy Einstein look-alike kid with the catchy tagline "Buildin Brains". Candia ad links the attributes of Milk to Baby intelligence. Instam reaction among the people was uniformly positive which Earned Spirit Beirut a Pikasso Award 2013. This is an example of: * Hierarchy of effects
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 1SC
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