Claudia, a marketing consultant, recommended that brand equity for a new environmentally friendly product could be established by giving initial customers free memberships in the Sierra Club organization. Claudia used which of the following in her recommendation?   A) promotional consideration B) emotional conditioning C) classical consideration D) instrumental conditioning

Management can do very little to reduce these types of costs over the period of the next six months Group of answer choices committed costs flexible costs product costs discretionary costs

Adopting a pet from a shelter Picking a movie to watch on a Friday Buying lunch at the student union Buying athletic shoes Renting an apartment Describe how this model would work in their hotel selection. What kind of marketing messages would work well to reach customers using this model? Why? Would you use an affective, attitude-based, or attribute-based decision approach (or a combination) with the following? Most weekday guests use a conjunctive model in choosing their hotels. Why? Most weekend guests use a lexicographic model in choosing their hotels.

Sally Morrison, the head of marketing for Lightbox (De Beers' synthetic stone brand), said the brand's products were meant to be viewed by consumers as playful accessories. "Everyone who is in this space is focusing their marketing on the bridal category." Ms. Morrison said. "And we believe they are missing an incredibly interesting opportunity: the self-purchasing professional and younger woman, the older woman who already has a jewelry collection," and any woman "who doesn't want the weight and seriousness of a real diamond for everyday life." "Though man-made stones account for only about 2 percent of the diamond industry's supply, analysts at Citibank have forecast a possible rise to 10 percent by 2030." Based on this quote in the article, how would you categorize Lightbox in De Beers' portfolio planning?   O. Dogs   O. Stars   O. Question Mark   O. Cash Cow   O. Red Light

Give [5] definitions of Favoritism at the place from your reading and findings.

I need a rely short answer of this question: List the components of Maslow’s hierarchy of needs and share examples of each.   Thnaks in advance!

Lifestyles, Personality and Motivations are some of the individual differences that impact a consumer's purchase decisions. Select one: True False

What is the Myers-Briggs Type Indicator (MBTI)?

Give an example each for Rational appeals?

Find an ad (placed in the media…not just an image from a website) for Sensodyne Tooth Paste Discuss the ad, including the target market, ad content and design, and message appeal.  Do you think the ad accomplishes its objectives (why or why not)?