Debate whether or not Coca-Cola is deliberately tryingto deceive consumers into believing that Vitaminwater isa healthy alternative to soda. Which psychological factoris most affected by the product name and ad claims andmight influence consumers to purchase this product?
Debate whether or not Coca-Cola is deliberately tryingto deceive consumers into believing that Vitaminwater isa healthy alternative to soda. Which psychological factoris most affected by the product name and ad claims andmight influence consumers to purchase this product?
Chapter7: Consumer Buying Behavior
Section: Chapter Questions
Problem 3DYMP
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Debate whether or not Coca-Cola is deliberately trying
to deceive consumers into believing that Vitaminwater is
a healthy alternative to soda. Which psychological factor
is most affected by the product name and ad claims and
might influence consumers to purchase this product?
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