Find an ad that you feel might mislead consumersthrough a claim-belief discrepancy. What inferenceprocesses are you assuming?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 1SC
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Find an ad that you feel might mislead consumers
through a claim-belief discrepancy. What inference
processes are you assuming?

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