Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Is not to reproduce Fairey’s poster and Garcia’s photograph an example of a chilling effect? Explain your answer
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- Describe how your pre approach would differ (in dress, tone, conversation) for selling pharmaceuticals to a doctorarrow_forwardDefine and characterize 'reflexive critique'.arrow_forwardA television advertisement for General Mills’ Total cereal made the following claim: “It would take 16 ounces of the leading natural cereal to equal the vitamins in 1 ounce of fortified Total.” The Center for Science in the Public Interest filed a petition against General Mills claiming that the advertisement is deceptive. It was the center’s position that the claim overstated Total’s nutritional benefits because the cereal is not 16 times higher in other factors important to nutrition.a. Is the claim misleading? Justify your answer.b. How should the FTC proceed in cases such as this?c. What are the implications of cases such as this for marketing management?arrow_forward
- Describe how your pre approach would differ (in dress, tone, conversation) for selling computer software to a start-up liquor manufacturerarrow_forwardCan you think of other techniques or methods that might generate pragmatic implications and thus put a marketer in danger of deceptive advertising?arrow_forwardWhat are Aristotle’s 3 appeals to persuade an audience? Give the name and explain how it can be used as an appeal.arrow_forward
- Mahmoud reads through the newspaper fashion flyers containing advertisements for Jeans from Levis Jeans, T-shirs from Adidas, and running shoes from Nike. He remembers only the shoe ad. Mahmoud has engaged in selectivearrow_forwardMarketers might use a galvanic skin response (GSK), which shows changes in sweat gland activity that indicate the intensity of our emotional state, in a pretest of an ad. The GSK would be an example of what? A) physiological measure B native advertising C) aided recall D eye tracking devicearrow_forward
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